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| Wear what you eat... |
The makers of Stilton have come up with a unique way of promoting their pungent blue cheese - a Stilton-scented perfume.
Eau de Stilton will, apparently, "re-create the earthy and fruity aroma of Blue Stilton cheese in an eminently wearable perfume".
It will feature a "symphony of natural base notes including yarrow, angelica seed, clary sage and valerian", according to the Stilton Cheese Makers Association (SCMA), who commissioned it.
The fragrance is part of the association's Stick on Stilton campaign to encourage more people to eat the cheese.
 They have, perhaps cheekily, approached Cat Deeley (right), the TV presenter, to be the face of the scent as she, like the cheese, hails from the Midlands.
Nigel White, from the SCMA, brushed off suggestions that Stilton was not the most alluring of aromas.
"Blue Stilton cheese has a very distinctive mellow aroma and our perfumier was able to capture the key essence of that scent and recreate it in what is an unusual but highly wearable perfume that we are very proud to put our name to," he said.
"While we don't have quite as generous a budget as some of her other endorsements, we would love Miss Deeley to be the face of Eau de Stilton and look forward to hearing what she thinks of the scent."
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